Aisshpra

The Challenge
Our client, Aisshpra Gems and Jewels, a trusted name in North India’s jewellery market for decades, faced a contemporary problem. Their customers wanted instant access to daily gold rates and special offers, but were limited to visiting the brand website or calling the store multiple times daily.

Since gold rates fluctuate by the hour and customers make purchase decisions based on real-time pricing, being just a phone call away is no longer efficient.

Our Solution: Not just an app, a buyer’s companion
Given that the jewellery market thrives on trust, timing, and transparency, we developed a mobile app that puts Aisshpra directly into their customers’ pockets, with a feature set designed to map a jewellery buyer’s thinking and shopping habits.

Core Features

• Real-Time Daily Rates
• Live pricing for Gold (24kt, 22kt, 18kt, and 14kt)
• Silver and Platinum rates updated daily
• Historical rate tracking to help customers time their purchases
• Push notifications for significant rate changes
• Special Offers
• Special discounts on readymade jewellery
• Making charge offers across product categories
• Time-sensitive deals that create urgency

Unique Brand Experience
Clean, elegant interface reflecting Aisshpra’s premium positioning
Easy navigation designed for all age groups
Shortcuts to the most-used features
Minimal loading times, maximum information

Why This App Works
It’s a combination of experience and market reality. Jewellery buyers check rates multiple times before purchasing. Special offers require instant communication, not accidental discovery. Trust is built through transparency—showing live rates builds credibility. The buying journey starts with research, not with walking into a store

Our decades of understanding the jewellery market have allowed us to anticipate customer needs and use technology to set the gold standard in retailing.