1997
Journey begins
Our founder, Vernon started one of India’s first digital agencies, DZINE, at the beginning of the first internet boom. When the bubble burst, most digital agencies were forced to shut down. In that carnage, DZINE grew by 250%.
2005
Hello World
Vernon moved to London and established DZINE’s first international presence. Offices in New York, San Diego and Chicago were quick to follow. Vernon’s vision of creating a global agency soon became reality, and success followed.
2008
Private Equity steps in
After refusing many massive acquisition proposals from major players in the industry, the DZINE board made the decision to allow a private equity fund to help manage and grow the current proposition into a larger global entity.
2009
Homelessness
Unfortunately, the PE fund ran the business into the ground as a strategic move to run down the value and take over the company. Vernon lost everything, was left with nothing, and became homeless in London for three months.
2010-13
Unlearning
In the wake of this loss, Vernon began to work as a UX Consultant with digital agencies all over London. He worked on projects for Tesco F&F, McDonald’s, BP, Carlsberg, NOW TV, Russell Hobbs, SKY, The SUN newspaper, Samsung, BMW, Sainsbury, Intel, Coca-Cola, Skoda, Lemsip, O2, Nivea, UPS, Sony, Tiger Beer, Vonage, and Lloyds Bank.
2014
Made by Fire
Working as a Consultant put Vernon in a unique position of being on the other side. He observed how the agency format was broken and how TIME was such a big problem for product development. An agency that built digital products rapidly was the need of the hour, and so Vernon launched Made by Fire in London, with a unique culture of speed.
2018 and beyond
Blazing a trail
Since it’s inception, Made by Fire has continued to grow at a staggering pace. From only one man in 2014, the company now boasts 50+ team members. The company’s unique proposition of speed has been well received in the industry.
