MbF collects personal data about you when such data is provided by you during the following circumstances:
The personal data you provide to us is as follows:
We collect and use personal data about you for various purposes, as mentioned below:
a) Provide you with the best customer service possible.
Personal data: Identity (first name and second name), telephone number, and email address.
Use: The personal data is used for communication and answering questions you have asked us.
Legal basis: We have a legitimate ground to provide you with the best customer service possible.
Erasure:This information will be erased 3 years post your correspondence with us or upon your request.
b) To evaluate, develop and improve our services, systems and communication for you and other website visitors.
Personal data: User-generated data (e.g. clicks, time spent, categories visited etc.), geographic location, correspondence and feedback relating to our products, technical data (e.g. language, IP-address, device type, browser settings, time zone, operating system, platform), information about how you have interacted with us, i.e. how you have used our services, response times, page errors, entry and exit pages etc.
Use: We use the personal data on an individual and aggregated level to continuously offer a more user-friendly experience (e.g. changes to the user interface or new functionality, collect information from our customers to develop and improve our services, improve the quality and speed of response for all visitors contacting customer service and continuously improve our IT systems and the overall security of the website.
Legal basis: The processing of the above information is necessary to improve our website, services, systems, and communication.
Erasure: This information will be deleted or anonymised no later than 3 years after the collection of the information.
We work with a number of third parties (“processors”) who are core service providers for our business to function. These external companies provide us with key services, products and applications to run our business. They are as follows:
(b) Marketing (e.g. traffic driving services).
When we share your personal data in accordance with the above, we only share the data for the purpose which have been explained to you above. We make sure that all our third party processors give sufficient guarantees as to the security and confidentiality of your personal data. We will always have written agreements with the third party processors.
We do also share your information with other controllers of personal data. Such other controllers are authorities (police, tax authority or other authorities) if we are obliged to share information according to law or suspected criminal activities, payment providers and transport companies. When your information is shared with these controllers, those controllers will be responsible for your personal data and we refer to them regarding the handling of such personal data.
The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws.
The security of your information is paramount to us. We use encryption for transfer of data and our networks are regularly monitored to ensure they remain secure.
We also regularly review our measures to ensure they are up to date and in line with latest developments. Data that is transmitted via the internet or in email, cannot be 100% secure. As a global environment, transmitting data to us may take place outside the EEA.
We will take every reasonable precaution to keep your information safe but it cannot be guaranteed and so please be aware that any information you do transmit to us is at your own risk. Once we have received your information we will use our best effort to ensure its safety within our network, which sits within the EEA.
We do not keep your personal data for a longer period than is necessary for the fulfilment of the purpose which have been described to you above. The relevant retention periods are specified under each purpose above.
You have a lot of rights relating to your personal data:
You have the right to erasure if:
You have the right to request us to restrict the processing of your data if:
You have the right to object to the processing of your data if:
Please note that the same personal data about you may be used for more than one purposes, so if you object to the use of some information for a certain purpose, the same information may still be used for another purpose which we have explained to you above.
You have the right to data portability:
If you have any questions or feedback about this policy or want to exercise any of your rights as set out above, or have a complaint, then please don’t hesitate to contact us. You can contact us by dropping us a line through the online form in the Contact page on our website. Or if you’d like to, you can write to us at:
Made by Fire Limited,
Kemp House, 152 – 160 City Road,
London EC1V 2NX, UK.