CEVA Logistics
Boosting Lead Generation for Global Logistics Company
Our client, supported by the global shipping giant CMA-CGM, launched a new portal for
shipment bookings. Faced with limited brand visibility, fierce competition, and the challenge
of offering premium logistics services in a price-sensitive market, our agency curated a targeted performance marketing strategy.
Mapping the Course: Building Awareness and Generating Leads
As a digital marketing agency, our destinations were clear:
- Increase brand awareness
- Generate qualified leads for the digital portal
Navigating Uncharted Waters: Overcoming Visibility and Competition
Navigating the choppy waters, the challenges we as a company encountered were:
- Limited visibility despite the CMA-CGM association
- Intense competition in a cost-driven market
- Introducing a new digital portal
- Promoting premium logistics services to a global audience
Results That Show
- Booking Breakthroughs: Our client achieved an average of 300 monthly bookings
through the new portal. - F1 Campaign Impact: Off the beaten track, our campaign reached 100 million views via
F1 digital campaigns, significantly boosting brand exposure. - Campaign Mastery: Our teams executed over 150 campaigns a month with a $100,000
budget, generating a strong flow of quality leads and bookings. - Social Growth Surge: The campaign increased LinkedIn and Instagram followers by
60%, enhancing the brand’s online presence. - Conversion Triumph: The crowning achievement was a 20% conversion rate,
reflecting the success of the digital lead generation strategy.
Sailing Toward Success: A Performance Marketing Strategy That Delivered
As outlined above, this case study highlights the effective implementation of a strategic
performance marketing approach by our company. Through innovative techniques, our client’s logistics brand improved visibility, increased engagement, and achieved firm bookings and lead generation results in a highly competitive global market.
