Doshi Housing
Driving Real Estate Success via Strategic Performance Marketing
Our client, an innovative real estate developer based in Chennai, faced significant challenges including high Cost Per Lead (CPL), intense market competition, and an influx of poor-quality leads. This was the ideal condition for creating a breakthrough performance marketing strategy in this market.
Setting the Stage for Visibility, Traffic, and Quality Leads
As an agency, our targets were clear and threefold:
- Increase brand visibility in Chennai
- Drive targeted website traffic
- Generate high-quality leads through optimised social media efforts
Overcoming Hurdles in a Competitive Landscape
The hurdles we encountered along the journey comprised:
- High CPL rates
- Competitive pressure
- Low-quality leads
- Insufficient on-site visits
Outcomes
- Social Media Surge: This generated approximately 600 monthly leads on Facebook with an average CPL of Rs. 700, significantly improving lead generation efficiency.
- Google Lead Boost: Our strategy delivered around 200 monthly leads on Google at an average cost of Rs. 1,800 per lead, with marked improvements in lead quality.
- Driving On-Site Engagement: The initiative reduced the cost per on-site visit from Rs. 20,000 to Rs. 12,000 across all platforms, driving more effective engagement with prospective buyers.
- Occupancy Milestones: The projects achieved notable success in occupancy rates—25% for under-construction projects and 40% for ready-to-move properties.
- Outstanding Results: Doshi Wellspring sold out all its 75 units in 36 months, Doshi Risington sold out all its 625 units in 7 years; while Doshi FirstNest sold out all its 150 units in 3 years.
- Strategic Social Media Success: The Blueprint for Real Estate Growth Our unique and strategic social media management perspective, led to improved lead quality, cost efficiency, and increased project occupancy. The research-based insights and digital marketing innovations and performance marketing initiatives put into place by our company, are largely to account for this growth story.
