Fiternity is a cross-platform mobile app that connects wellness enthusiasts to London’s health and fitness scene. From gyms to restaurants to events, Fiternity is the digital destination that showcases the best that wellness has to offer.
We were involved in the shaping of the proposition, creating the brand identity, experience design of the mobile app and website, and technology architecture design and build. After the launch of the app we continue to manage the roadmap, product marketing and technology support.
The THINK section of the app showcases expert thoughts on trending wellness topics. Fiternity allows users to explore new trends in wellness while getting exclusive access to offers at some of London’s premium locations.
The EVENTS section is carefully curated to showcase listings from black light yoga to motivating expert panels. Fiternity keeps users well informed on all the action happening in the wellness segment in London.
The FUEL section helps users find the best restaurants that offer wholesome, natural meals. Whether a users’ diet is paleo, plant-based, vegan or if they are simply trying to be more mindful of what they eat, Fiternity shares all the best spots in London to refuel, while staying healthy.
Finally, MOVE helps users to discover the best boutique fitness studios and explore the finest gyms for TRX, Pilates, personal training, and more. This section also showcases offers, promotions, and specials to help users get the most from their workouts and gyms.
With our official launch upon us, I’ve begun telling people about the app and its presence on the app stores. The response has been so positive and encouraging – everyone thinks the app is both beautiful and thoughtfully designed. I thought I’d pass on this amazing feedback as well as convey my personal gratitude and appreciation.
Thank you so much for everything you all have done (and continue to do) to help me build this company. There is little doubt in my mind that without Made by Fire, Fiternity would be in a very different place right now. I’m continuously hearing stories from other entrepreneurs about the nightmares they’ve encountered with their tech agencies and I can’t relate to any of it.
In fact, I couldn’t imagine trying to get this off the ground without the help of your tirelessly dedicated team. You guys make me, as an entrepreneur, look good. I’m so grateful to your entire team and I’m incredibly excited to finally be able to show off all our hard work.