GRT Jewellers

Transforming The Shine on GRT’s Online Presence

Bringing back the glitter

GRT, a renowned jewellery brand, found itself at a critical crossroads. Domain transitions from GRT to Oriana and back had left their digital footprint fragmented and their online visibility diminished. The brand’s digital presence had potential abundant, but required a bit of polishing to shine.

SEO Identity Flux

The repeated domain name changes created significant SEO challenges:

• Disrupted existing search engine rankings
• Fragmented brand recognition
• Potential loss of digital equity

Reclaiming Visibility

GRT’s online visibility had been systematically undermined, requiring a comprehensive rehabilitation strategy that would:

• Rebuild search engine trust
• Reestablish brand authority in the competitive jewellery segment

Our Approach: Precision Marketing Strikes

SEO Reconstruction

We implemented a multi-pronged SEO strategy:

• Comprehensive keyword research targeting jewellery enthusiasts
• Technical SEO optimisation to repair domain transition damage
• Content strategy aligned with customer search intent
• Robust backlink acquisition from reputable fashion and lifestyle platforms

Performance Marketing Approach

Our performance marketing approach was designed to:

• Create laser-focused digital campaigns
• Develop compelling, conversion-optimised landing pages
• Implement advanced tracking and attribution models

Performance Marketing Impact

We maximised limited marketing resources to create healthy profit margins:

• Monthly budget: ₹15 lakhs
• Sales revenue generated: between ₹75-85 lakhs
• Multiplier effect: 5x

Enviable Achievements

Our strategic intervention yielded remarkable results:

• Keyword Domination: #1 ranking for 3,500 keywords
• First-page visibility for over 10,000 search terms
• Monthly sales surpassing ₹10 crores
• Organic traffic growth from 14,564 visits (2010) to 10 million visits (2024)

Revenue Impact

Organic traffic now constitutes over 70% of GRT’s revenue—a demonstrable tribute to the power of strategic digital marketing.