Forever Bike, Forever Value was not just a catchy strapline – it was representative of a narrative that captured the minds and hearts of millions of motorcycling enthusiasts. In 1969, it proclaimed the launch of the Yezdi motorcycle. The motorcycle’s unique design, inherent ruggedness, and raw power made the Yezdi a symbol of reliability and resilience. The Yezdis’ sporty nature and handling created a cult following, and the proof remains in the vast numbers of riders who continue to ride this bike. However, in the 90s they shut shop and broke the hearts of their followers.
It was such a fantastic experience to meet individuals with so much passion and love for the brand. It was also such a big honour to record their stories and bring them to life on the website for the whole world to see. This project was such a tremendous responsibility and we were so fortunate to be involved. The feedback from the community has been brilliant, and we have hundreds of stories coming in for us to showcase.