VOGT Stockholm is a leading brand in the fashion industry for women who want to carve their own style path to find uniqueness and authenticity. Their identity is underpinned by clean Scandinavian design and premium craftsmanship from Italian Artisans with a geometric design and a strong feminine touch.

E Commerce Website Design and Development UK

Founder and designer Christina de Mercado, who is a Parsons-trained designer was born and raised in Stockholm. Born into a family that was at the cutting edge of high fashion in Christina is a natural and has several international design awards to her name, such as the prestigious Concoures International des Jeunes Creatures de Mode award in Paris, Best Design at the Art Deco Festival Design award by the City of Miami, as well as Best Design at Parsons School of Design, New York. Christina has developed a true pedigree within the fashion industry thanks to her past experiences of working with some of the largest fashion brands and has proven a well-established feel for pure design and quality.

Christina was looking for a simple, minimalistic, slick, mobile friendly, and commerce-enabled website.

The journey

We held workshops with Christina to understand her products and the feel she wanted her website to have. This was quickly followed up with a few design sessions within the Experience Design team and, voila, the look and feel was starting to take shape. Our Creative Directors haggled with each other on the right colours, fonts, and so on.

The website was designed to incorporate a minimalistic feel to reflect the brand’s visual language and provide users with an enhanced user experience. The mobile experience built to be adaptive and stripped of unnecessary visual furniture, gave visitors access to content and interactions only when it was relevant to them.

Quote Image

I was introduced to Made by Fire while looking for a web development agency to build the website for VOGT. I have, through this journey, not regretted it one minute. Quite the opposite. The MbF team has been exceptionally attentive to my vision and created new solutions as well as constantly improving the look and feel to match our product offering. I am grateful that the amazing team at MbF took me on as a client!

Christina De Mercado


This website was built using HTML5 and CSS3 for the front end and PHP on the server side. WordPress was integrated to handle Content Management with WooCommerce as the Ecommerce engine. Stripe was integrated as the payment gateway and the website was then hosted using Google Cloud infrastructure. We also built a multi-currency solution so customers could see the product prices in the appropriate currency for their country.


Need Ecommerce plugged in?