Fiternity is an iOS mobile app that connects wellness enthusiasts to London's health and fitness scene. From gyms to restaurants to events, Fiternity geo-locates and showcases the best that wellness has to offer.

Mobile App Development in London for Fiternity

The story

Stephanie (Fiternity's Founder) sent us an email late one evening after reading a client's testimonial about us on a Startup forum on Facebook. That enquiry turned into two very long phone calls.

Stephanie tells us today that she had already decided to work with another agency but for some strange reason decided to speak to us. Those two phone calls changed the tide in our favour, and she agreed to give us the responsibility of building her product.

Our role

We were involved in the shaping of the proposition, creating the brand identity, experience design of the mobile app and website, and technology architecture design and build.

The business pivoted a couple of times as a result of continued customer feedback and changes in the health and wellness market, but thanks to our SPEED delivery approach Stephanie never lost momentum. We continue to manage the product on a daily basis.

iOS App Development in London for Fiternity

Made by Fire is like an extension of our company. They take a lot of pride in building a thoughtfully designed product. I am so pleased I made the decision to work with them.


Here's a brief insight into some of the key features of this app.


Think, showcases expert thoughts on trending wellness topics. Users can explore new trends in wellness while getting exclusive access to offers at some of London's premium locations.

Events, curates listings from black light yoga to motivating expert panels, and events organised by Fiternity in London.

Fuel, helps users find the best restaurants that offer wholesome, natural meals. Whether a users' diet is paleo, plant-based, or vegan, Fiternity shares all the best spots in London to refuel.


Move, surfaces the best boutique fitness studios and gyms for TRX, Pilates, personal training, and more. This section also showcases offers, promotions, and specials to help users get the most from their workouts and gyms.

iOS App Development in London for Fiternity
Beyond all the exciting content, beautiful interfaces and slick transitions, the app also allowed users to geo-locate restaurants to visit and redeem unique offers using a swipe up-down functionality which involved interaction by a member of the restaurants team.


The interaction design was spiced with animated illustrations that brought the concept to life in quite a memorable manner.

We also built a website with extensive functionality and integrated Wordpress for content management and WooCommerce for eCommerce. The app was developed using Swift which was supported by a robust web services layer made using JAVA with a Spring Boot framework and a MySQL database. The content for the app was delivered through a Liferay Content API, using a bespoke CMS built using React. The entire app and website was then hosted using Google Cloud infrastructure.
iOS App Development in London for Fiternity

Related links

Download the app
Visit the website