Fiternity is an iOS mobile app that connects wellness enthusiasts to London's health and fitness scene. From gyms to restaurants to events, Fiternity geo-locates and showcases the best that wellness has to offer.
Stephanie (Fiternity's Founder) sent us an email late one evening after reading a client's testimonial about us on a Startup forum on Facebook. That enquiry turned into two very long phone calls.
Stephanie tells us today that she had already decided to work with another agency but for some strange reason decided to speak to us. Those two phone calls changed the tide in our favour, and she agreed to give us the responsibility of building her product.
We were involved in the shaping of the proposition, creating the brand identity, experience design of the mobile app and website, and technology architecture design and build.
The business pivoted a couple of times as a result of continued customer feedback and changes in the health and wellness market, but thanks to our SPEED delivery approach Stephanie never lost momentum. We continue to manage the product on a daily basis.
Think, showcases expert thoughts on trending wellness topics. Users can explore new trends in wellness while getting exclusive access to offers at some of London's premium locations.
Events, curates listings from black light yoga to motivating expert panels, and events organised by Fiternity in London.
Move, surfaces the best boutique fitness studios and gyms for TRX, Pilates, personal training, and more. This section also showcases offers, promotions, and specials to help users get the most from their workouts and gyms.
The interaction design was spiced with animated illustrations that brought the concept to life in quite a memorable manner.