Chemarc is a digital content platform for the chemical industry. This website delivers insights and intelligence to help companies take better decisions, and grow their revenues and profits. The website also has a growing community of 50,000 users in over 25,000 companies as subscribers and a very effective advertising platform to this specific industry.
The client had seen some of our other work and called us in to give their brand a new skin and improve the User Experience of their product. Our engagement workshops revealed that Chemarc were a thinking organisation, knowledgable, young, and vibrant with a very modern tech platform. Chemarc was working very hard to build and encourage discussion and engagement, for business collaboration and growth and become a go-to place for intelligent people, who were seeking an enduring partnership to achieve their goals.
The mark was inspired by one of the most important organic chemical compounds – Benzene. The structural representation for Benzene is a six carbon ring (represented by a hexagon). We built off that base with each edge extending out to create a loop to represent relationships that Chemarc will spark off.
The letter mark uses a modern, thin and sans serif type style with the alphabets spaced at equilateral distances from each other to provide the right balance for the brand mark and its six loops. A horizontal version of the logo was also created to provide added flexibility.