We follow an inclusive and collaborative design process with our clients from discovery to release. We engage with our clients through interactive discovery workshops to understand their proposition. We then use our emotional, human-centred approach to detail the key customer journeys, while keeping them as simple as possible.
We often create rapid hi-definition prototypes with catchy and practical interfaces to bring the experience to life for initial customer research. As customer feedback starts to feed into design iterations, we fine-tune the initial designs and then get stuck into the details, spicing up the design with micro-interactions and animations. Our experience design specialists continue to keep a close watch on the software engineering of the product to prevent any loss in fidelity to the Customer Experience (CX).